Hope for All

Bringing esperanza to our communities

After a year of protecting and informing our community while in the face of so much uncertainty, at the beginning of 2021 we did what we have always done: pivot to meet the needs of our community.

Through an aggressive year-long initiative, the Esperanza Hope for All campaign, we brought trusted information about the COVID-19 vaccines straight into Latino neighborhoods, and we ended the year with 76% of Latinos having received at least one dose of the vaccine.

We know from our Affiliates that the key to reaching our community is to meet them where they are, so we launched a tour to do just that. We went to Latino neighborhoods in urban and rural areas where it can be difficult to access health services and information. We visited Hispanic grocery stores, malls, food banks, and flea markets, speaking with more than 31,000 Latinos about the COVID-19 vaccines. Partners like Walmart and CVS facilitated free vaccines to visitors of our mobile tour information pop-ups.

On the airwaves and social media, we continued bringing the truth about the vaccines to Latinos nationally, encouraging people to have conversations with their doctors to make the decision that’s best for them. Altogether, we reached more than 36 million people with messages about the vaccines, and our Affiliates contributed to administering 114,000 vaccines.

We visited Hispanic grocery stores, malls, food banks, and flea markets, speaking with more than 31,000 Latinos about the COVID-19 vaccines.

COVID-19 recovery isn’t just about staying safe and vaccinated. The pandemic disrupted a lot of families’ income and student learning, and we’re committed to getting vulnerable people back on track. With our bilingual PC Ed-Tech tool, parents can better understand how to support their children during distance learning. And the UnidosUS Affiliates in our National Homeownership Network served more than 60,000 people with housing counseling and financial coaching, ensuring our families can stay in their homes.

  • Masked woman sits at a check-in table with a laptop and speaks with a person standing in front of her.
    Photo courtesy of Valle de Sol.
  • Three masked people with ID badges stand behind a check-in table with files, pens, clipboards, and hand sanitizer.
    Photo courtesy of La Maestra Community Health Centers.
  • Two masked people stand in front of a farm produce field, one holding a clipboard while the other writes on it.
    Photo courtesy of TODEC Legal Center.
  • Masked family stands together inside a medical center waiting room.
    Photo courtesy of Mountain Park Health Center.
  • Masked teenage boy stands by a car while receiving a vaccine in his arm from a masked provider.
    Photo courtesy of Mississippi Immigrants Rights Alliance.

We raised $16 million to do this work. In 2022, we’re going to continue combating misinformation targeting Latinos, continue to provide public health information and education on prevention and treatment of COVID-19, and boldly tell the true story of Latinos in the United States.